monetization position in SGO - 105SL
萬寶華企業管理顧問股份有限公司TaibeiUpdate time: August 9,2019
Job Description
職務說明 / Key Responsibilities
- Drive engagement and monetization by selecting and filtering the most appealing content for our audiences
- Responsible for currency of sponsored content and for what is trending
- Transfer knowledge by documenting processes and best practices to streamline execution
- Contribute to the monetization and marketing activities of our organization
- Deliver performance daily/weekly/monthly reports and provide commentary to meet business need
- Monitor Display Ads and Sponsor Content quality and follow up with inappropriate creatives
需求條件 / Key Requirements
Knowledge and experiences
Technical/Functional Skills
Personal Attributes/Interpersonal Skills
- Performance marketing in media companies with focus on content monetization
- Pay per click (PPC) campaigns: previous experience in managing performance-based investments (SEM, performance marketing)
- Mobile marketing with focus on app downloads
- Affiliate marketing
Technical/Functional Skills
- Experience of performance platforms, publishing systems and content management system
- Strong analytics skills in multiple tools (eg. Taboola, Outbrain, Chartbeat, Omniture)
- Strong interpersonal, communication and presentational experience
- Excellent command of both English
- Skilled in MSFT consumer software, especially Excel
Personal Attributes/Interpersonal Skills
- Good knowledge of digital marketing tactics
- Passion for consumers, technology and premium quality products
- Commitment to delivering results
- Asks for and listens to feedback and suggestions; a continuous improvement mentality
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