1) Help to make strategic plans for digital education to meet China market needs.
? Help to develop strategic business plan of digital education and responsible for local execution for digital education.
? Understand KA HQ and ECP insights which is relevant to digital education system
? Adapt existing digital professional education material for China local utilization.
? Lead to coordinate training material format finalization to meet China local needs which is not able to get from global team.
? Lead to execute digital education as the supplemental methods for face to face approach.
? Work closely with strategic KAs on digital education platform integration.
2) Manage myacuvue plus official account in wechat platform
? Lead all digital education and online ECP engagement program to recruit new follower and maintain existing ECP in this wechat account.
? Work with agency for innovative and interactive content development to attract target ECP
? Regular report to analyse SWOT and focus on program optimization.
3) LMS (learning management system) operation and maintenance
? Provide technical support to professional education team on LMS access, training course upload, certification download , regular data abstract ect
? Facilitate ECP easily access and enhance audience experience on this LMS
? Coordinate with different stakeholders on online training program enhancement and training format optimization
任职要求:
? Minimum 3 years’ experience in digital education or new media operation experience
? Experience in gathering and utilizing customer insights to create suitable education programs development.
? IT background, knowledge of Optical , Optician, Optometry profession is plus
? Medical ethics and compliance.
Skills
? Excellent local language and English speaking and writing skills
? Open minded, quick learner
? Can do sprit, high energy, flexible & adaptable
? Data analysis is plus
Ability to operate and thrive in a corporate environment
? Orientation/ bias for achieving measurable results and follow through to completion of areas of his/ her responsibility
? Confidence to initiate and conduct relationships with the multiple stakeholders, many of whom are not within professional team
职能类别: 市场/营销/拓展经理
联系方式
上班地址:桂箐路65号新研大厦
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