Job description

Based within our office in Shanghai, you will be part of the regional team overviewing China business reporting directly to the GM Greater China.

Main responsibilities include:

PR & Event plan execution

• Work closely with marketing team in developing and implementing PR Plans across all channels and Tmall.

• Creates comprehensive action plans across all channels that support all communications concepts with the aim to maximize brand and product exposure while maximizing efficiencies.

• Develop and execute PR campaigns based on the needs of brand together with marketing team & PR Agency

• Wisely manage the assigned annual budget on branding-oriented sponsorship/event, with a clear and trackable Brand return, best to lead to sale possibilities

• Develop and maintain cohesive omni media and KOL relationship within the fields, arrange regular media gathering and seeding based on guidelines

• Support and execute all PR programs (press conference/media interview/brand show and product launch etc.), efficiently incorporate resources to accomplish objectives

Media relationship & publication management

• Develop long term and short-term strategies across all channels and Tmall to nurture key media relations

• Continuous development to press contracts to journalists, editors, freelancer to guarantee a growth positive report to the brand, PR core message & star products

• Maintain a healthy media database

• Manage the execution of related PR activities such as press conferences, interviews and advertorials that maximize brand and product exposure and creates opportunities for positive free publicity

• Establish & maintain good relationships with key Chinese media that will ultimately allow brand to effectively and efficiently communicate our core concept messages, product information as well as event news

• Manage monthly content creation, engagement, and growth of multi social media platforms, including company website, WeChat, Weibo, Facebook and Instagram etc.

• Supervise external agencies for supporting marketing initiatives across all company social platforms

Requirements

• 3 years’ experience in PR. Social media, or digital marketing in relevant industries or agencies,

• Proven track records in PR fund efficient and effective management, say ROI can be predicted and measurable in line with brands communication strategy

• Experiences in direct social media management

• Established media and KOL contacts would be an advantage

• Strong passion and familiarity in consumer habits and digital & social media landscape in china

• Effective communication and analytical skills,

• Polyvalent, flexible, open-minded and generalist mind-set

• Independent, well-organized and result-oriented

• Good network in luxury business is a plus

• Fluent in English and Chinese, French is a plus

上班地址：复兴中路1237号WeWork 5楼