Job description

Based within our office in Shanghai, you will be part of the regional team overviewing the operations in the different subsidiaries, with a China focus in a first stage.

Main responsibilities include:

• Project Management:

• Supervise and coordinate the launch of e-commerce platforms in APAC: brand site + partners

• Be the key interlocutor of all e-commerce partners

• Shape and deliver the local strategy and tactical plan in order to exceed on-line revenue objectives for the China e-commerce estate.

• Lead on business development opportunities to expand the e-commerce network then project managing them to launch (channel negotiation, project planning, integration and execution).

• Coordinate between different departments for the proper execution of e-commerce business launch (marketing/merchandising/digital/logistics/IT/Finance)

• In charge of https://ba-sh.com/hk : implement growth strategy (SEO, SEA, CRM and content optimization), define the commercial strategy in line with the marketing plan to optimize the sales potential

• Business Management:

• Follow up daily performances and KPIs of the different platforms, directly operated, under W/S and consignment models

• Manage the overall online brand identity, image, and content delivery across the website and marketplaces ensuring seamless alignment with the marketing team and overarching global calendar.

• Develop with local marketing team to build and implement pre-launch, launch and post-launch communication plans to drive traffic and engagement.

• On-going site optimization to maximise conversion and sales (site content, UX/ UI, SEO, SEM).

• Acquire new e-commerce customers and build the CRM database; analyse customer behaviour and pattern to identify different action plans.

• Set up and implement action plans to improve the performances

• Be the owner of the commercial targets

• Monitor customer feedback and interaction with the brand; provide proposals and recommendations for improvements in order to provide brand experience.

• Realize synergies with offline retail for omni-channel excellence.

• Monitor the P&L and budget

• Strategy:

• Implement digital marketing strategy

• Participate in the elaboration of the APAC e-commerce strategy

• Handle ad hoc projects linked to e-commerce and digital

• Implement omnichannel strategy

Requirements

• Master’s degree in Marketing with specialization in digital/e-commerce

• 4 years’ experience in e-commerce management, project management or digital marketing

• Knowledgeable of e-commerce trends, competitive landscape and digital customer experience

• At least 2 years in retail industry

• Previous experience in China

• Very strong analytical skills

• Polyvalent, flexible, open-minded and generalist mind-set

• Independent, well-organized and result oriented

• Fluent in English and Chinese, French is a plus

上班地址：复兴中路1237号WeWork 5楼