US Marketing Manager - Transfusion
AbbottLake forestUpdate time: December 21,2020
Job Description

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 107,000 colleagues serve people in more than 160 countries

ABOUT ABBOTT DIAGNOSTICS:

Diagnostic testing is a compass, providing information that helps in the prevention, diagnosis and treatment of a range of health conditions.

Abbott’s life-changing tests and diagnostic tools give you accurate, timely information to better manage your health. We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

Our location in Lake Forest, IL currently has an opportunity for a US Marketing Manager in our Transfusion business..

WHAT YOU’LL DO

  • Innovation & Franchise Expansion
    • Proactively manages all aspects of the franchises in the US, evolving to stay ahead of the market and keep relevant to all target audiences
    • Has deep knowledge of the products / solutions in the portfolio and acts as a subject matter expert, identifying and resolving potential issues across the US market
    • Is highly knowledgeable about the US blood and plasma industry landscape, including competitive offerings and strategy
    • Rigorously hunts for and finds new ideas to expand the franchise and create differentiation
    • Collaborates with countries and global to develops accurate forecasts and targets in the US market
  • Marketing Strategy & Planning 
    • Drives the overall development and execution of the US marketing plan for the franchises, ensuring the right people across global and US teams are engaged, and it reflects global choices and local insights and requirements
    • Anticipates challenges and risks, using proactive contingency and scenario planning
    • Influences and trains sales and US market leaders to ensure strategy and plan are understood / actioned.
  • Launch Excellence  
    • Has strong experience launching new solutions in an agile, efficient way
    • Engages and influences Global, R&D, Regulatory etc.  to set and meet launch timings, budgets and approaches in the US market
    • Effectively forecasts impact of launches for the US market, and gains alignment on targets
    • Drives the development of US launch plans, ensuring they are relevant, realistic and robust – and reflect US customer / market insights and global priorities
    • Proactively engages sales teams to identify requirements for a successful launch – then partners to make it happen
    • Effectively  tracks and takes responsibility for the impact of launches and adapts where required.
  • Measurement & Financial Acumen 
    • Effectively manages the budget for the franchises in the US market
    • Analyzes multiple external data points to identify risks, and put in place contingency plans
    • Analyzes historical trends and models future growth to develop long-term forecasts
    • Accurately predicts the financial impact of competitor actions and our programs across the US market
    • Takes responsibility for achieving targets / growing the business in the US market

EDUCATION AND EXPERIENCE YOU’LL BRING

Minimum Requirements:

  • Bachelor degree in business, life sciences, engineering or related technical discipline
  • Diagnostics or Healthcare Experience - 6 years,
  • Marketing Experience - 4 years

Preferred Requirements:

  • MBA or Masters in applicable technical discipline is desired
  • IVD and/or Blood Banks experience highly preferred.
  • The position needs to be based in Lake Forest, IL. Relocation support available.

WHAT WE OFFER:

At Abbott, you can have a good job that can grow into a great career. We offer:

  • Training and career development, with onboarding programs for new employees and tuition assistance
  • Financial security through competitive compensation, incentives and retirement plans
  • Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
  • Paid time off
  • 401(k) retirement savings with a generous company match
  • The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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