1. Lead the effective channel activation design:

a) Build the ecommerce activation Plan-Execute-Evaluate-Action model and set clear rolling cycle.

b) Define the channel promotion strategy based on the consumer life time value model including promotion target / frequency/mechanism.

c) Get internal key stakeholder alignment on activation designing to ensure the cycle smooth rolling

2. Lead the perfect store online to continuously optimize the conversion.

a) Define the channel UED definition and scope

b) Lead the design based on different platforms and measurement methodology

3. Lead the media buy in Tmall/JD.

a) Annual media strategy in Tmall/JD

b) Plan execution and evaluation

4. Manage Channel ANP

a) Propose whole year all E- channel’s ANP spending

b) Manage the whole channel ANP spending phasing

c) Monitor team to follow company Finance ANP process and standard

d) Work on the ROI with financial team

5. Develop team

a) Build effective channel marketing team with clear priorities and focus

b) Ensure clear task objective setting for every team member

c) Motive, inspire, coach and develop team member

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