RESPONSIBILITIES:

• To contribute to the development & implementation of creative & high quality marketing promotions in China market with excellent brand representation in all major airports/downtown in the region.
• Develop and implement local brand initiatives in China market (activations, permanent merchandising, loyalty programs, social communication on customer ecosystem) aiming at increasing sales and brand perception.
• Missions in coordination with the Marketing Director and the China sales team :
• Elaborate promotional calendars and plan the new permanent merchandising opportunities in collaboration with the sales team
• Ensure a 360 approach to fit all travellers’ touchpoint
• Support sales team with sell-out initiatives and customer tools
• Develop designs for activations in collaboration with Regional marketing
• Coordinate & implement activations & PM projects from customer’s validation, production, promoter training, GWP/POSM orders… to specific development
• Measure performance of key marketing campaigns, assess ROI & KPIs
• Consolidate competitor operational activities
• Keep track of A&P expenses and follow up Budget Plan
• Plan training in the perimeter
• External Facing : Client Management for operational follow up
• Adapt communication + develop local content for in-store and on-line
• Administrative
• PO creation, A&P invoice processing
• PO consolidation, and New product form creation
• Sending of samples requests
• Other ad hoc administrative requests
• Coordination of all itineraries and travel arrangements for customer meetings

REQUIREMENTS:

Education:

• University Degree or above in relevant degree

Languages:

• Excellent spoken and written English
• Native Mandarin

Professional experience & know how:

• 5 to 10 years of relevant experience in a Marketing/Trade-Marketing position, luxury industry (in Cosmetic and/or Wines & Spirits)
• Experience in Travel retail in China

Technical & management skills:

• Creative & operational marketing/merchandising
• Excellent project planning & management
• Good understanding of luxurious goods industry and duty free environment
• Ability to well manage, plan & execute multiple regional projects at any given time
• Ability to work across different cultural environments in Asia Pacific markets
• Excellent spoken and written English
• Excellent analytical thinking
• Strong communication & interpersonal people skills

Personal & interpersonal skills:

• A team player, ability to work & manage across different cultural environments
• Highly motivated & proactive
• Ability to deal with ambiguity/priorities and problem solving skills
• Good communication skills
• Mature & ability to function independently
• Customer, results and action orientated
• High integrity and trust

上班地址：南京西路1266号恒隆广场二期36楼