Reports to:Head of Marketing China

Location:Shanghai

Key Responsibilities & Critical Success Measures

• Plan, deliver review and evaluate agreed range of activities to increase awareness and knowledge amongst customers and consumers of GF Brand in line with Brand profile, current Brand plan and budget

• Build strong working relationships with consumers, customers and internal stakeholders in order to optimise opportunities to deliver value adding activities and increase product visibility

• Ensure, through a range of activities, that customers are equipped to serve and promote the Brand to consumers, enabling them to become champions/ambassadors for the Brand

• Proactively identify opportunities for improving brand presence and driving distribution

• Take an active role in developing NPD/serve initiatives

• Report to Brand teams on competitor activity

• Be the face of the Brand and source of Brand knowledge to our own employees (and extended community), to help with internal brand building

• Provide input to Brand plans in prioritising investments and evaluating Brand initiatives

• Excellent presentation skill

• Professional whisky knowledge, or knowledge of the On Trade channel

• Spirits industry knowledge and experience in China is desirable

• Fluent Mandarin speaking is a must + Basic English

• Key account/VIP management & marketing experience

• Proven understanding of budget and forecast and key elements

• Strong influencer, engagement and networking ability

• Proactively to find out the issue & providing solutions

• Team player

上班地址：长宁区SOHO