Job Responsibilities:
– Construction and input to responses for client positioning strategy on social platforms for eCommerce and brand communication and positioning in the China market
– Supports the development of new business proactively through external meetings, leveraging existing business and personal networks where possible
– Manages internal strategy briefs for social media and eCommerce platform planning for new business opportunities and campaigns across internal teams where required (Creative, Social, Research etc)
– Provides support across the Client Services and Digital Ventures teams providing strategic guidance and insights on latest social media and eCommerce market trends in China. Including brands use of mini-programs and WeChat stores
– Ensures client responses are of a high quality and manages the internal review process for new client opportunities and business
Job Requirements:
– Well-developed English and Mandarin language skills (reading/writing and oral/aural)
– Deep knowledge of trends and strategies for international brands on social and eCommerce platforms in the China market
– Knowledge of Cross-border sales and marketing strategies used by international brands in the China market
– Bachelor's degree in International Business with a marketing major or its equivalent.
– Practitioner in the use of the Microsoft Office suite and excellent skills in Power Point
– Knowledge of Global platforms such as Amazon, Facebook, Instagram, Google will be viewed favourably
– Excellent communication, presentation and interpersonal skills.
– Self-motivated individual with the ability to work alone or as part of a team
– Excellent desktop research, analytical and problem-solving skills with an ability to deliver business insights
– Strong analytical thinker who has a genuine interest in digital marketing, social media and the latest digital trends in the China market
– Think outside the box - devise different ways to evaluate the latest trends, competitive landscape and being able to present your findings
– Minimum of 5 to 7 years’ experience working in marketing and communications strategy, business strategy or pre-sales roles in the China market
– Track record of creating excellent social strategy and eCommerce strategy work aimed at helping international brands leverage the Chinese Digital eco-system
– Extensive presentation experience to Marketing Director and C level executives or equivalent
职能类别:策略发展总监
关键字:广告策略
联系方式
上班地址:上海市黄浦区黄陂南路838弄A座903-908室
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