1.Helping to define the direction of company/industry through identification of new trends, and mapping of technology/product development to support those trends through effective new product definition and segmentation;

2.Setting the global pricing strategy based on depth knowledge of market landscape, customer trends and competitor offerings, establish and guide the regional team on execution;

3.Guide the regional pricing in key account pricing negotiation;

4.Analyzing competitive landscape in order to understand and exploit competitive weaknesses, and to maximize market value for Cypress products;

5.Arrange the regular review meeting with regional pricing/marketing team/BU;

6.Lead and driving any pricing activity or project, working with cross function team from sales, operation and BU.

7. Be the contact window of the BU you will own, present the pricing metrics and impact the high-level BU stakeholders;

8.Create the VBS pricing model and train sales team about the product selling value;

9.Understanding market pricing and the impact it has on Cypress products and the company’s profitability. You must have excellent communications skills, written and verbal, technical and business skills, and a customer service orientation;

10.You should have the ability to juggle multiple projects with multiple priorities and be capable of formulating and negotiating solutions for Cypress and our customers;

11.You must be smart and capable of creative problem solving;

12.You will be working in teams as well as individually, and should be capable of building relationships within and outside of Cypress.

Required Skills

1. 2-3 years pricing, sourcing or marketing working experience

2. Semiconductor product knowledge or auto market/product knowledge, technically proficient.

3. Excellent communications skills, written and verbal, technical and business skills, and a customer service orientation.

4. Ability to juggle multiple projects with multiple priorities.

5. Ability to gather and organize large amounts of data.

6. Ability to interface with and influence sales and management team.

7. Undergraduate degree in electrical/computer engineering, economics, finance, mathematics, or related field required.

8. Good English is must-have.

9. Good German or Japanese is a plus.

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