Are you interested to delivering impactful and breakthrough idea for LEGO?

Bring your advertising expertise to LEGO and help optimize the creative integrated communication to China market.

Core Responsibilities

• Manage all copywriting projects for the LEGO Agency in China and APAC region
• Deep understanding of Chinese culture and language is required
• Ability to work well within a creative team of art directors, graphic designers, and strategic partners
• Understanding of both on and offline advertising platforms – able to write for diverse audiences, styles, and formats.
• Student of inspiring advertising and communication trends
• Proven ability to manage multiple tasks and deadlines
• Strong communication skills and ability to present concepts to creative directors and marketing partners

Play your part in our team succeeding

The Sr. Copy Writer role is to lead conceptually of various advertising campaigns for the LEGO Agency China.
Upholding the creative quality of LEGO Agency China with all internal and external partners together with the Creative Manager and the Senior Art Director and will be reporting directly to the Creative Director.

Do you have what it takes?

• Bachelor Degree in creative writing, journalism, or other relevant field
• Or experience in the School of Life at an Advertising Agency
• 4-7 years of relevant experience in copywriting
• Strong portfolio of past work and big ideas (previous experience on global brands a plus)
• Native proficiency in Mandarin (spoken and written)
• Strong cultural understanding of Mainland China and master of Mandarin word-play
• Background in traditional or digital advertising agency, previous position within copy role
• Able to work independently from brief to production.
• Good communication and presentation skills.
• Able to work in a fast-paced environment, managing multiple projects at a time.
• Ability to collaborate effectively with multiple stakeholders and also to lead and nurture juniors.
• Self-motivated, disciplined, driven, strategic-minded and a great team player.
• Takes initiative, recognizes and acts on opportunities

Join the global LEGO® family

The LEGO Group recruits and develops people entirely on merit. If you are confident you have what it takes to succeed in this role – and you share our commitment to creativity, collaboration, and quality – use the APPLY NOW button above or below. Please remember to attach your application and current CV.

BRINGING IT TO LIFE
“To live a creative life, we must lose the fear of being wrong.”

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