Career Category

Job Description

Accountabilities

• Maximises the brand potential at national level
• Executes Brand Plan
• Define and execute strategic plan for the brand
• Delivers branding campaign in line with international guidance
• Timely delivery of promotional materials

Responsibilities

• Develops promotional materials
• Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
• Develops and implements Country Brand Plan in full congruence with International Brand Plan
• Develops long range plan/ forecast with Business Planner
• Proposes national sales target, achieves agreement with Business Unit Leader and Sales/District Managers
• Partners with international  product manager
• Recruits and manages external vendors
• Identifies business opportunities, champions new ideas and develops business cases
• Designs and executes promotional activities by determining the type, sequencing and frequency of the promotional mix for target health care professionals and fully utilizing a range of channels (e.g. digital marketing)
• Obtains and analyzes insights to contribute to the development of the Brand strategy
• Coordinates competitive intelligence and drives competitive action plans
• Leads X-functional team to optimize the brand performance
• Agrees with other marketers in Business Unit team on joint projects
• Responsible for accurate generation of marketing qualified leads from campaigns
• Integrate innovative initiatives in Brand Plan execution
• Is personally involved in the management of key accounts for the Brand and relationship with key external stakeholders

Authority

• Signs off and manages direct operating expenses in his MC and SC Team at his signature level
• Selects agencies to support MC capability build and SC operations

Outputs

• Brand direct operating expenses budget/ Brand performance/ Country brand plans
• Sales support tools
• Promotional campaign
• Marketing events
• Product Forecast and LE
• Business presentations for Brand/Franchise/Country Reviews
• Cross-functional SC strategy and roadmap for roll-out, funding and improvement
• Reports on MC impact and SC performance throughout the year
• Innovative solutions to maximize Customer Engagement activities, and SC ability to support these activities
• Planning, execution, governance processes for MC planning and SC delivery
• Presentation promotional materials to sales force and train them

Minimum Requirements

• Academic education or experience from similar positions
• Minimum 5 to 8 years of experience in industry
• 1 to 3 years as a Pharmaceutical Sales Representative
• Minimum 2 years of experience as a Product Manager
• Fluency in English, both oral and written communications
• Preferably good knowledge of French and Dutch, able to develop promotional materials and present in both languages
• Financial and budgeting skills and experience
• Documented track record of product launch
• Computer skills (MS Office programs)
• Tenure at last two jobs for at least 2 years each

Preferred Requirements

• •Minimum 2 years in a big pharmaceutical company
• •Minimum 2 years of experience in a US pharmaceutical company
• •Documented experience in Franchise area (e.g., Oncology,
•      Nephrology, etc.)
• •Documented success in gaining or maintaining market leadership position

Competencies

• Applies advance project management & analytical skills
• Demonstrates strong industry knowledge and commercial attitude
• Demonstrates networking capabilities
• Applies advanced communication and presentation skills/ networking capabilities
• Displays strong organizational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
• Takes initiative and acts pro-actively, enthusiastically and creatively
• Demonstrates open-mindedness and helicopter view capabilities
• Communicates effectively at all levels both internally and externally, and (inter-) nationally
• Collaborates cross-functionally ​