Social Media Manager-外资医药
上海任仕达人才服务有限公司BeijingUpdate time: August 26,2019
Job Description
北京市
某外资医药公司
招聘地点:CBDo

配合公司整体品牌和人才战略,制定社交媒体策略
Develop Social Media Strategy working with ACN leadership and HR for alignment with Talent strategy
与公司内部各个职能部门协作,持续发掘整理有助于提升企业品牌影响力的内容素材。
Cooperate with other functions to identify the appreciate business contents of enhancing corporate brand.
对内容素材进行归类,撰写、发布相关的高质量原创内容,承担公司社交媒体账号的内容整合、输出和更新维护。
Take the responsibility of the creation and publishing of relevant, original and high-quality content for corporate social accounts updating and maintenance by categorizing, and editing the business contents.
制定实施社交媒体企业账号内容发布的日历。
Develop and implement contents calendar of corporate social accounts.
策划并实施多种形式的社交媒体内容创意,包括H5,小视频,图文等,提升社交媒体的用户体, 增加内外部客户对内容的关注。Develop and implement content creative plan to improve user experience of social media, incl. but not limit the tools of H5, video and image-text for the generation of inbound and outbound traffic.
制定社交媒体投放ROI, 评估具体项目实施效果。
Set objectives and measuring ROI to determine impact of social media tacticso
关注社交媒体工具的发展趋势、新的应用和渠道;收集并分析社交媒体账号的用户行为和反馈,并撰写分析评估报告,并提出官方微信账号的运营建议。
Monitor trend in social media tools, applications and channels;collect and analyze social media user’s behaviors and feedbacks for evaluation report formation, and propose operational proposal of corporate Wechat account.
密切关注外部舆论热点话题,关联公司业务,提升内容输出的话题度和吸引力,提升公司社交媒体账号文章的关注度
Keep close monitoring of hashtag and connect with corporate business timely to improve the attractiveness of corporate topics and contents.
协助公司其他部门有效利用社交媒体平台,提供必要的内容输出。
Cooperate with other functions to leverage social medial platform effectively for business supporting, provide necessary content outputs.
对于公司其他业务部门在社交媒体平台上发布的企业内容进行必要的审核和管理。
Review and manage the company information and contents that will be published at social media platforms owned by other business units.
整合有助于公司业务发展的社交媒体平台,结合业务部门的需求,共同实施社交媒体平台上的整合内容营销。
Co-implement content integrated marketing program at social medial platform by integrating comprehensive social media channels
与医学、注册、法律、合规部门等协作,定期了解社交媒体平台相关国家政策法规的更新。
Cooperate with MA, RA, Legal and EC to review regulatory updating regarding social media regularly.
协助主管进行公司社交媒体平台使用政策的制定和更新,确保社交媒体在支持业务的同时,符合公司信息披露的一致性、合规性,有效性和适用度。
Assist supervisor to develop and update the company social media policy to ensure the information disclosed at social media is consistent, compliant, effective and applicable under the condition of supporting business development.
协助主管进行社交媒体使用原则的相关内部客户培训。
Assist supervisor to conduct training program to internal customers of social media policy.o对内部客户的提供其他必要的业务支持。Provide other necessary supports to business units.
通过实施有效的供应商管理,充分利用供应商的专业优势,为公司提供高效的文字编辑、图文设计、视频编辑等服务,实现费用的高效使用。
By effective management of vendor to engage vendors to provide professional services (like image design, video production) in cost-effective way.
充分识别外部供应商的资源优势,拓展公司在社交媒体平台的使用经验,给内外部客户提供有价值的业务支持。
Fully identify external resources to expand and accumulate the experience and expertise of social media platform utilization, providing value-added support to business units.

优异的中文综合写作能力,以及文案策划和撰写能力
be a good copywriter, excellent Chinese writing skills and messaging skills
熟悉当前流行的热点话题,具备关注、分析热点以及捕捉连接热点的综合能力,社交媒体重度用户
be familiar with popular hashtags, be capable to monitor, flag and connect hashtag with corporate news.
熟知移动互联网自媒体平台的日常运营和推广,洞察自媒体平台运营的调性和用户行为模式
be familiar with the daily operations of social media account, be insightful with social media users’ model.
有参与企业官方账号在社交媒体(微信)平台运营和管理的经验
be experienced in official Wechat account operation and maintenance.
有与自媒体用户互动的管理经验
be experienced in the interaction with social media subscribers.
有参与中大型公关项目实施管理的经验
be experienced in implementing and managing PR projects
除基本的办公软件外,能运用Photoshop, 短视频编辑软件为佳
good at PS, and short video production except for basic Microsoft offices.
熟悉H5产品传播、以及微信后台操作
the knowledge and experience of operation of Wechat, as well as H5 etc.
积极主动,能承担压力,善于团队合作
be proactive, can work under pressure and a good team player.
具有创造力和优秀的策划能力,良好的人际沟通能力
be creative and good at proposal creation, good interpersonal skills
英语流利. first prefer fluent English, the priority of Japanese is lower than

职能类别: 媒介主管

关键字: Public Relations Media

微信分享

联系方式

上班地址:北京

Get email alerts for the latest"Social Media Manager-外资医药 jobs in Beijing"