DUTIES AND RESPONSIBILITIES

• To plan, develop and implement comprehensive show marketing strategies and campaigns, ensuring these are aligned to, and evolve with, market and customer requirements

• Overall responsibility for delivery of strategy into tactical execution through the marketing campaign across multiple channels including, but not limited to, eDM, social media, pDM, website, advertising and third-party promotional activity to maximize event pre-registrations and attendee conversion

• Coordinate all marketing plans and activities with other managers and team members to ensure that the plans are delivered effectively

• Work with central marketing team on defining, tracking and reporting of marketing metrics, KPIs and campaign performance on a regular basis with a strong emphasis on identifying actions/optimization based on data-derived insight

• Liaise effectively with central marketing teams & external agency partners to ensure effective briefing, efficient processes and clear targets & timelines to generate desired outcomes

• Manage the show marketing team to ensure it is motivated and trained to carry out its responsibilities in achieving show objectives

• Remain up-to-date with the latest communications tools and continuously assess their deployment to improve marketing effectiveness including social media

• Manage and monitor budgets, provide accurate forecasts and feed into the budget setting process

• Promote a culture of testing and change to continuously drive improvement

POSITION REQUIREMENTS

• Bachelor degree or above in Marketing, Advertising, Mass Communication, Business or other related fields.

• Comprehensive marketing knowledge and minimum 8 years of hands-on marketing experience, especially on digital marketing for international markets

• At least 3 years of in similar role and experience in managing a marketing team

• A proven track record of implementing successful marketing campaigns - ideally for large scale B2B exhibitions

• Highly proactive, initiating attitude able to take prompt action to accomplish objectives and goals beyond what is required, with the energy and tenacity to overcome challenges effectively

• Proven experience of, and demonstrated aptitude for, all aspects of digital marketing including CRM & marketing automation (ideally Oracle Eloqua), email & mobile, social media, websites, search and online advertising

• Strongly results focused, able to clearly demonstrate success via proven metrics

• Excellent influencing and negotiating skills

• Strong organizational/project management skills with the ability to multi-task and prioritize

上班地址：上海市长宁区淮海西路666号中山万博国际中心27楼