Main Tasks:

Concept development of service design

›Develop a concept to provide context around systems that need to be in place to
adequately provide the service throughout the entire life cycle ofwebportals,myAudi, digital retail expeirence.

›Specify and construct processes that delivers valuable capacities for services to
customers.

›Pinpoint where duplicate efforts within the service ecosystem occur, likely causing wasted resources.

›Algin the concept of service design and relevant processes with Audi entities and JV partners

Implementation and service optimization

›Informchanges to an existing service or create a new service entirely.

›Designtools to aim at producing a blueprint of services as above, which describes the nature and characteristics of the interaction in the service.

›Design tools include service scenarios (which describe the interaction) and use cases (which illustrate the detail of time sequences in a service encounter).

›Aligninternal service provisions like processes and workflows to ensure information will be provided to all related internal and external teams who interact with the same customer.

Planning and process definition