Responsibility:

• Formulate the annual Social media strategy plan in line with marketing plan & promotion plan
• Set up the measureable KPI and right benchmark for each social campaign, e.g. effective reach, clicks, etc.
• Manage social media agency to execute the social campaign from planning, social media sourcing and implementation to post-buy report
• Set up the right processes and timelines for social media campaign with all the stakeholders involved
• Deep dive into big data gained from Social media campaign and evaluate the media effectiveness and efficiency
• Monitor word of mouth of METRO and key competitors in social environment
• Support the other business units strategizing social media campaigns as per business objective

• Relevant and specialized social media agency and social media partners

• Excellent project management and data analysis
• Understanding of existing social media channels and media tools, e.g. SEM, SEO, KOL, etc. as well as knowledge of new & innovative social media channels
• Multi-tasking with clear priorities
• Working in a fast paced and cross functional environment
• Excellent verbal and written communication skills, must have the ability to communicate with team members at various levels, conceptually and tactically
• Successfully interface with external vendors and social media agencies
• Build and foster relationships with external and internal stakeholders
• Ability to lead and coach the social media team

• Bachelor degree or above is preferred
• At least 8 years of management experience in social media marketing on client side or agency side

上班地址：上海市真北路1425号