Senior Social Media Analyst HSBC China -（职位编号：0000D7MN）

Marketing (MKT)

HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identified marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long-term growth for the budgets and resources deployed.

We are currently seeking an experienced professional to join our team.

In this role, you will: Crisis Management: carry out total web listening utilising our software, in order to provide regular reports and updates to stakeholders in comms, marketing and business, when there is information regarding our brand and reputation being shared on the web

Insights Gathering and Reporting: identify and report consumer insights based on social media research and listening

Governance: collaborate with global and local stakeholders in order to establish a governance framework that will enable us to raise our standards of protection and care in China on and on our Chinese social media platforms

Internal Stakeholder Management: Serve the representative of the global social media team in China, to help replicate positive learnings from other markets in the local market in China

Vendor and partner Management: Establish and maintain good relations with both our local software vendors and local social media partners, to help arrange training, support and close working relations

Training: Serve as the subject matter expert on our listening/content management software and tools in order to assist with trouble-shooting, experimenting and training new joiners or other teams

Subject Matter Expert: Act as the subject matter expert on China’s social media ecosystem. Provide regular updates to the regional and global teams on new developments and provide suggestions on how Chinese platforms can best benefit HSBC in achieving its growth targets.

职位要求：

To be successful in the role, you should meet the following requirements:Bachelor degree or above

More than 5 years working experience

Knowledge of Marketing/Comms and Chinese social media

Ability to work independently

Professional level Mandarin and English – Cantonese would be a plus

Ability to manage and communicate effectively with stakeholder

Strong analytical skills and ability to be flexible with working hours during periods of crisis

You’ll achieve more when you join HSBC

www.hsbc.com.cn/careers HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment.

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Issued by HSBC Bank (China) Company Limited

上班地址：上海