Senior Product Manager
勃林格殷格翰投资有限公司ShanghaiUpdate time: July 23,2019
Job Description
上海市 静安区

Talent@Boehringer Ingelheim


About Boehringer Ingelheim

Join Boehringer Ingelheim and be part of a legacy where your growth is just as important as ours. A global, research-driven pharmaceutical company, we are one of the world’s top 20 leading pharmaceutical companies and have collaborated and innovated medicines in Human Pharma, Animal Health and Biopharmaceutical everywhere in the world for over 130 years. This is your chance to create ‘Value through Innovation’ with our internal and external partners to improve lives around the world, explore new scientific breakthroughs to stay at the forefront of our industry, and become a leader for future generations.


We continue to grow fast and are one of the top growing companies in the industry in China. Join us and be part of our continued journey to grow and achieve BI global Ambition 2025.


As a leading company, Boehringer Ingelheim thrives on passion, innovation and independence, and offers fulfilling work and growing opportunities to highly dedicated people. Certified as Top Employer in China in the past 6 continuous years, we help our people grow towards their success through high quality career development programmes and opportunities to lead international projects to develop into a leader of tomorrow. At the end of the day, your growth is our growth and vice versa.


For more information, please

1. visit https://www.boehringer-ingelheim.com/ or

2. follow us on LinkedIn, or

3. follow us on WeChat – BI招聘


About Human Pharmaceutical Business

With global presence, Boehringer Ingelheim has industry-leading expertise in medicine research and development. We are constantly developing the next generation of medical breakthroughs and successfully delivering innovations to meet the medical needs of the patients we serve in the following key areas of interest: cardiovascular, respiratory, metabolic diseases, immunology, oncology and central nervous system.


Our innovative medicines include those for COPD, hypertension, stroke, atrial fibrillation-related stroke prevention, Parkinson’s disease, diabetes and non-small cell lung cancer. In the future, we will accelerate the launch of more than 10 innovative medicines to meet the demand of Chinese patients. This vision is supported by industry-leading levels of investment. This includes more than a hundred R&D pipeline projects, around 50% of early- to mid-stage pipeline anchored in external innovation (2016), and around 20% of net revenue invested in R&D (2016) at a global level. Meanwhile, as one of the Company’s strategic pillars in China, Research Beyond Borders (RBB) explores emerging science, indications and technologies to expand R&D opportunities in China, and even the entire Asia.


Job Responsibilities


  • Support to achieve team’s financial objectives
  • Optimize cross-functional platform and process regarding promotional programs implementation
  • Develop strategies for key target depts. promotion of specific brand, track KPI, timeline and budget
  • Prepare and implement related annual brand plan
  • Develop and manage national level KOLs
  • Ensure high quality implementation of marketing plans
  • Control of the budget within agreed limits; allocate budget by annual strategy to keep efficacy.
  • Implement quality standards of daily work
  • Drive innovations in hospital communication and support to robust business growth
  • Ensure optimal flow of information, messages and material to salesforce; set up the product training for sales force
  • Collaborate with local marketing and sales team to implement and optimize annual plan
  • Set up and deepen inter-department cooperation and communication to develop and implement product strategies and plan
  • Lead and implement necessary research and analysis, to understand market dynamics and initiate marketing programs
  • Understand China medical reform and health care environment macro trend and be able to translate it into actionable business implications
  • Maintain competitive and updated on competitor activities

Qualifications:


  • Education/Degree Requirements: Bachelor or above
  • Major: Medical or Pharmacy preferred
  • Language skills & proficiency: Fluent in English and Mandarin
  • Required capabilities (skills, experience, competencies): At least 3 years of marketing experience in multinationals; sales experience is a plus; Deep knowledge of relevant KOLs with seniority; Excellent people interaction skills; Strategic integration and result orientation; Leadership and decision making; Customer focus and orientation; Business acumen; Cultural sensitivity and adaptability; Adaptability and change; Analysis, judgment and innovation; Technical know-how, market/business expertise





职能类别: 药品市场推广经理 产品/品牌经理

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联系方式

上班地址:南京西路1601号越洋广场29楼(静安寺)

部门信息

所属部门:人用药品

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