资深广告策略 Senior Planner
博达大桥国际广告传媒有限公司ShanghaiUpdate time: August 6,2019
Job Description

Assist the Chief Strategy Officer to drive thought leadership in strategy of digital marketing communications and integrated marketing communications to help business grow up.

  • Daily digital planning scope of work including:

a) Insights & trends study and analysis of marketing communication and customer behavior changed in digital era.

b) Brand / product digital marketing communication concepts development.

c) Creative brief development and ideation facilitation.

d) Integrated communication strategy and plan development.

e) Work together with Creatives and Accounts to develop innovative content and help to grow relationships with clients.

  • Be an inspiring team player in delivering idea innovation and thinking about content in new ways.
  • Provide up-to-date knowledge & perspective on digital marketing communication trends.
  • Good at data based insight mining, have a thorough understanding of the key / emerging digital platforms, strong story telling skill, can work under pressure, good at both writing and speaking.
  • At least 3-4 years proven experience in Digital Planning / Connection Planning.

职能类别:文案/策划

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上班地址:淮海中路1045号淮海国际广场20楼

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