香港置地-Senior Marketing Officer (CRM)
北京怡置房地产咨询有限公司BeijingUpdate time: August 28,2019
Job Description
北京市 东城区

Description:

  • Assist Marketing Manager on planning, developing and implementing CRM strategies to meet the requirements and expectations for the growth of the business;

  • Assist in developing annual membership marketing plans with various online/offline campaigns/activities to ensure the activities are aligned with our brand objectives as well as business targets;

  • Develop consumer insights, digital marketing and market analysis to drive brand positioning, mall traffic and tenant sales;

  • Data management, tracking, analysis, quality assurance and troubleshooting both on the back end and front end;

  • Assist Marketing Manager and ensure that insight and data is used to shape and optimise all CRM initiatives;

  • Manage the regular CRM report and competitor analysis;

  • Coordinate with VIP salon team on daily operation and various marketing campaigns to ensure smooth execution and management.

Requirements:

  • Minimum 5 years of CRM related experiences in an International brand environment or CRM/ Loyalty Management agency; experience with internationally well-known luxury brands would be a plus;
  • Strong customer and data oriented mindset to understand and deliver on different customer segments and key stakeholder expectations;

  • Deep analytical skills and a keen understanding of data strategy and consumer acquisition strategies;

  • Have the ability to drive results when working to strict deadlines;

  • Excellent team work spirit while be accountable for assigned jobs;

  • Experience in budget management;

  • Always looking to innovate and solution-centric



职能类别:客户关系经理/主管市场/营销/拓展主管

关键字:CRM

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上班地址:王府井大街269号

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