Retail Lending Department

Marketing Manager - Retail Products (Product & Customer Proposition) (Job ID: 2415)

Responsibilities

To perform market analysis for establishing business plan and marketing strategies

To implement effective card marketing programs to stimulate card usage and achieve business and financial targets

To liaise with various external partners to provide special offers and value-added services to cardholders T

o monitor business performance and review result of strategies implemented as well as the marketing budget

To review/improve product features and related processes to meet customer needs, achieve customer satisfaction and be in compliance with all concerned regulations

To co-ordinate with internal departments for ensuring smooth implementation of marketing campaigns, promotion activities and cross-selling activities To originate/lead the development of new products, and to prepare business reports for management

To maintain up-to-date market intelligence on retail lending business

To handle ad hoc tasks and special assignments

Requirements

University graduate in Marketing, Business, Finance or related discipline

Minimum of 5 years' experience in the banking industry, of which, at least 3 years' in retail lending or related sector

Sound knowledge of retail lending products and relevant lending guidelines

A good team player with leadership Independent, mature, proactive and business oriented

Strong communication, planning and analytical skills as well as high risk awareness

Able to work under pressure with tight deadlines

Proficiency in both spoken and written English and Chinese

(Candidates with less working experience will be considered for the position of Assistant Marketing Manager)

Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=2415PostingSeq=1 and search for the job. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six months.