Responsibilities

• Assist strategic planning and development of Overseas Workers (“OSW”) products, including loan and credit card
• Initiate, plan and execute various marketing promotions and activities for OSW products to achieve business targets
• Manage daily operation of marketing campaigns
• Prepare marketing materials including online / print advertisements and radio schedule, deliverables of above-the-line and below-the-line marketing materials
• Review and analyze various campaigns results for continuous improvement
• Monitor budgets for marketing efficiency
• Provide marketing supports for branches such as conducting briefings for new promotions and workflows
• Liaise with merchants to provide different joint promotion opportunities

Requirements

• University degree holder in Business Administration, Marketing or related disciplines
• At least 4 years’ relevant marketing experience, preferably in financial institution with good knowledge of consumer lending business
• Able to work independently, under pressure & meet tight deadlines
• Proficient in spoken and written English and Indonesian Bahasa
• Fluent in Chinese is an advantage
• Proficient in MS Office applications, including Word, Excel and PowerPoint
• Candidate with less experience will be considered as Marketing Executive