Branding strategy and plan management

• Animate localization and adaption of global brand strategy to develop China customers’ messages for brand image;
• Assist to develop annual plan for communication and branding events;

Marketing Communications and branding events management

• Lead and develop annual offline and online events and brand building activities, including roadshows, media coverage, tradeshows, promotion activities etc.
• Initiate and evaluate the sponsorship in line with branding objectives.
• Build and develop internal and employee communication plan to improve employee engagement, and FS exposure with key internal stakeholders;
• Monitor and review the cost effectiveness and efficiency of advertising, media, and promotional activities, outside suppliers and agencies (e.g. advertising and research).

Marketing Operation management

• Design and implement marketing premiums, materials, video, photo, and souvenirs sourcing and production;
• Conduct regular brand research to tracking awareness, reputation and brand health checking to gain more customer insights;
• Manage vendors and A&P spending to meet compliance of internal audit, procurement and finance;

上班地址：黄浦区西藏中路268号来福士广场办公楼36楼