The Marketing Communications Specialist will own the ongoing development and execution of various communication strategies. The communication channels we employ include marketing automation, web, social media, video, collateral, print and digital media, trade shows, and seminars/events. The successful candidate must have a demonstrable record of accomplishments in high-value B2B marketing. They must create industry-leading communications strategies within China and execute plans on tight deadlines. The successful candidate will also be able to demonstrate exceptional creativity and attention to detail as well as strong organizational and writing skills. This person will need to work with the other Marketing Communications Specialists, key internal stakeholders in China, Product Managers, as well as the entire Global Marketing Communications team to create and maintain the integrity of communications process, and support the overall goals set by the company.

Responsibilities:

• Plan and execute marketing communications strategy in China, and the surrounding region

• Raise brand awareness and market position through marketing campaigns; includes marketing automation, social media, WeChat, video, collateral, print, and digital media, trade shows and seminars/events

• Drive global marketing materials localization; review, edit and translate campaign assets into various campaign channels

• Manage outside vendors/contractors

• Track, analyze and report marketing campaigns

• Uphold the company brand across multiple marketing initiatives

Requirements:

• BA or BS or equivalent in one of the following areas: marketing, marketing communications, or business administration

• Minimum three to five years of experience in a marketing communications department and/or agency with proven project management responsibilities

• Thorough knowledge and understanding of the pros and cons of various integrated marketing vehicles including marketing automation, SEO/SEM, web marketing, video, social media, email marketing, public relations, trade shows, and advertising (digital/print)

• Project management experience with proven instances of balancing multiple projects and a high workload

• Excellent event management skills

• Strong written, communication and interpersonal skills in Chinese and English

• Ability to rapidly absorb detailed product information and translate it into lay terms

• Proficiency in Adobe Creative Suite (Photoshop, Dreamweaver), Microsoft Office (Word, Excel, PowerPoint), Web CMS tools, Web Analytics, Marketing Automation tools
  
  

上班地址：张江国创中心1号楼