The right candidate be responsible for marketing strategy localization and execution, driving business performance and building a local marketing team.

Scope of work:

Marketing strategy localization and execution

• Customer research and local brand-building support
  
• Events, PR and Media
  
  • The candidate will be responsible for crafting the annual signature events calendar for Beijing Kerry Center
  • Forming and executing our PR strategy
  • Actively build relationships with traditional and digital media
    
• Tenant relationship building and collaboration
  • Understand our tenants’ business and marketing needs, work with tenants’ marketing teams on Beijing Kerry Center promotional plans
  • Connect different tenants together to create a win-win situation
  • Curate innovative and interesting tenant promotional plans to drive tenants’ business
    
• Third party collaboration
  • Build a network of third parties including online platforms, organizations and institutions for project and marketing collaboration designed to raise brand awareness and drive traffic and sales
    
    
• Digital and social media marketing
  • Localize digital and social media marketing
  • Create engaging content to drive online and offline traffic
  
  

• CRM and data
  • Work with the group CRM team to launch a loyalty program at Beijing Kerry Center
  • Be sensitive to data and curating membership activities based on data insights
  • Understand retail IT and data; be aware of retail technology trends and actively source local solution providers
  • Responsible for local member online and offline operations, member acquisition, retention, and increasing member spending at retail shops
  
  

• Community building
  • Understand community building principles with hands-on experience
  • Understand what drives community engagement around Beijing Kerry Center
  • Setup a community building activity calendar and execution plan

• Marketing budget management and ROI Analysis

Qualification:

The right candidate should have over eight years of business and marketing experience in retail, the internet or a media company. Entrepreneurial experience is highly valued alongside excellent communication skills, ability to work under tight deadlines and experience leading teams and working with senior executives.

If you are interested in the post, please send your application with full resume, date of availability and expected salary to abby.sh.gu@kerryprops.com.