Senior Manager Marketing Communication (Traditional)
Porsche (China) Motors Ltd.ShanghaiUpdate time: August 28,2019
Job Description
Aufgaben
- Manage & advise the direct reports so as to develop individuals to be able to work and deliver independently on all projects and tasks included in their scope of work, including, but not limited to film adaption, image adaption, image production, asset distribution, copy and terminology adaption, ad portfolio, sales literature development, internal and external publications development, traditional media buying execution.
- Develop and adapt campaign strategy for new product launches (especially for global campaign development), in partnership with the Campaign Coordinator, Digital Communication and Dealer Marketing teams.
- Constantly review and develop the traditional media buying strategy: review and refine existing strategy for greater efficiency; investigate and establish new creative/media opportunities for new product launches and brand image campaigns.
- Act as a brand curator i.e. provide Porsche corporate design guidance to internal colleagues as requested.
Qualifikationen
- Bachelor degree or above
- At least 10 years related working experience and 7 years of leadership in automotive or advertising/media industry
- Proficiency in Microsoft Office application
- Proficiency in both Chinese and English
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