Job Summary

As part of the Global eCommerce team, the Senior Digital Marketing Specialist is responsible for:

• Presenting the proposal/ media plan to senior management;
• Driving targeted audiences to the organisation’s e-channels to increase acquisition and retention in a cost-efficient way;
• Managing digital performance marketing channels including Google Ads, Affiliates, Retargeting, Social Ads and 3rd party ecommerce platform advertising;
• Gathering insights continuously and build reports to give stakeholders a clear view on the media channel performance and ROI's.

As a member of the global team, the performance marketing specialist should seek to drive a cultural change within the organisation globally to be more digitally agile.

In this role, you will:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, social media and display advertising campaigns;
•  Turn campaign planning, channel initiatives and business objectives into clear online acquisition strategy;
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);
• Identify trends and insights, and optimize spend and performance based on the insights;
• Brainstorm new and creative growth strategies;
• Identify the user flow and optimize the conversion funnels
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;
• Collaborate with agencies and other vendor partners when required;
• Evaluate emerging marketing and eCommerce technologies. Provide thought leadership and perspective for adoption where appropriate;
• Design, build and maintain our social media presence;
• Ad-hoc duties related to digital marketing and e-commerce.
  
  

To be successful in this role, you should meet the following requirements:

Professional experience:

• 3-5 years of experience in digital acquisition activities driving audience within an e-commerce/online environment.
• Skilled in SEM (Google Certification a plus), SEO experience highly preferred
• Working knowledge of ad serving tools (e.g., GDN)
• Knowledge of HTML and CSS is an advantage
• Knowledge of Google Analytics, or similar reporting
• Experience in product marketing would be seen favourably
• Degree in digital marketing/marketing/eCommerce or a related field. 

Other Personal Qualities

• Fluent or native of English language (written and spoken),
• Multilingual candidates preferred
• Global mindset
• Motivated self-starter who is creative and results-oriented
• Analytical, detail oriented, rigorous and disciplined
• Excellent interpersonal & communication skills
• Ability to work in a multicultural environment
• Have a passion for cooking and food