Amazon Global Selling is one of Amazon’s business units that helps businesses from anywhere in the world to launch a global business, reaching Amazon customers around the world and building international brands. Through Amazon Global Selling, sellers of different types and sizes can directly reach Amazon’s 300+ million worldwide active customer accounts, including 150 million+ Prime customers in overseas Amazon marketplaces; and millions of institutional buyers.

We are seeking an experienced Marketing Manager to lead the design, launch, and ongoing maintenance of our company's WeChat Mini-app. In this role, you will be responsible for conceptualizing, building, and marketing the Mini-app, ensuring a seamless and engaging user experience while driving user acquisition and retention.



Key job responsibilities
- Mini-app Concept and Strategy: Develop the overall concept, strategy, and roadmap for the WeChat Mini-app, aligning it with the company's business objectives and target audience.
- User Experience Design: Collaborate with cross-functional teams to design and develop a user-friendly and intuitive Mini-app experience, ensuring optimal functionality, performance, and engagement.
- Collaboration and Project Management: Work closely with cross-functional teams, including product, design, development, and operations, to ensure seamless integration and execution of the Mini-app project.
- Analytics and Optimization: Analyze user data, behavior patterns, campaign performance, user feedback to gain insights and optimize the Mini-app's features, content, and marketing efforts for maximum impact and ROI.
- Budget Management: Develop and manage the budget for the Mini-app project, ensuring optimal resource allocation and cost-effectiveness.