Duties and Responsibilities:

This role’s job scope will include SEPHORA brand equity building, key brand launches and responsible for exclusive brands.

Being more specific, this person will handle below projects:

• Main project: Brand Awareness campaign

• Brand maximizer dedicated into exclusive brand communication in Omnichannel

Campaigns Development

1. Develop communication idea, social viral strategy, main idea to viral each marketing campaign on line.

2. Plan & manage online campaigns with creative idea to enhance the exposure of SEPHORA brand image and awareness, and to ensure the timely delivery of new opportunities to meet the purpose.

a) -Increase online brand awareness

b) -Drive traffic to stores/ mini site/ landing page or website

c) -Leads generation for Marketing-CRM

3. Working with Media Manager for specific sales campaign, developing digital media brief to agency, assess agency proposal effectiveness, monitor execution and evaluate digital communication result.

4. Working with PR Manager to facilitate ePR efficiency and impact, neutralize negative message

Agency Management

1. Manage & monitor online agency performance;

2. Generate creative idea with agency for SEPHORA online campaigns;

3. Create digital proposal for business needs;

4. Monitor and constantly improve digital media efficiency

5. Develop execution procedure & plan for each online campaigns;

6. Set up KPI for all performance reports to evaluate / analysis different online channels and efficiency;

7. Summary & Clipping for each online campaigns;

8. Online cost control

Qualifications:

1. Experience in similar capacity with multinational organization or luxury retail industry or media

2. Bachelor degree. Major in Communications / Journalism / Marketing is preferred

3. Strong interpersonal, communication and presentation skill

5. Native tongue speaker with good command of English

6. Good writing skills.

7. Computer literacy (Word, Excel, Powerpoint etc)

上班地址：南京西路993号