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Project |
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GIG economy live project to help students get on-field experience in FMCG Sales |
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Proposed Timeline |
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4th October 2021 – 3rd December 2021 |
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Objective |
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Ownership for sales and execution of Gifting & Galaxy launches across top stores pan India |
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Scope of project |
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GIFTING: Activation and promotion |
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Actively sell and promote Mars’ entire range of Gifting to shoppers Aid in demand forecasting for SKU’s and minimizing returns Pricing/discounts Visibility, Merchandizing, Availability Drive Gifting targets for their store(s)
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New Product Launch : Galaxy |
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Execute Galaxy picture of success for store(s) Visibility, Merchandizing, Availability Deployment of relevant assets in store Sampling and understanding customer sentiment Drive Galaxy targets for their store Drive share of shelf within the ‘moulded’ category
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Digital Activation |
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Social Media Marketing for building MW India presence |
This is an unpaid opportunity, however the selected interns will be provided out of pocket expenses and will get incentives for driving key KPIs. They will also be given an induction about the FMCG industry and confectionary as a category.
Please note: Covid insurance will be provided to selected students
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