Retail Marketing Senior Officer
屈臣氏个人用品商店有限公司ShanghaiUpdate time: August 20,2019
Job Description
Responsibilities:
Trade Marketing
- Strategic trade planning on achieving annual sales and marketing share target,could including:
- ?Sales
- ?GP
- ?Stock :( promotion stock + POG over W13)
- ?OI (exclude new line & promoter)
- ?New Product Launch support
- ?Marketing Event support
- ?In-store demo / external roadshow arrangement
- Follow up with the delivery of every piece of non-ATL related brand contents and trade materials
- Communicate trade activities and support product training to BA team
In Store Promotion/ management
- Improve branded store shopping experience
- Plan and execute annual in store promotion plan, set up promotion calendar, and clear promotion guidelines by category
- Prepare VM,DM, POP .etc for stores in different locations
- Follow up and analyze business feedback and data from the market, continuously optimize promotion plans accordingly.
PR&Events
- Cultivate PR communication strategy and leverage PR communication to enhance brand awareness and maximize positive exposure opportunities
- PR/road show agencies management to drive optimal ROI
- Crisis management.
Projects
- Follow up projects accordingly
- ?New media /communication opportunities
Requirements:
- Over 3 years work experience in trade marketing field
- Experience in PR agency is preferred
- University graduate
- Fluent in spoken and written English
- Can work under pressure and independently
- Good communication and negotiation skill
- Team player
- Strong Experience on Skin/Cosmetic Buying/Sales
- Good collaboration with others
职能类别: 市场/营销/拓展专员
关键字: 市场营销专员 marketing 营销 零售
微信分享
联系方式
上班地址:肇嘉浜路789号均瑶国际大厦25楼
部门信息
所属部门:Marketing(市场部/公关部)
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