Retail Marketing Senior Officer
屈臣氏个人用品商店有限公司ShanghaiUpdate time: August 20,2019
Job Description

Responsibilities:

Trade Marketing

  • Strategic trade planning on achieving annual sales and marketing share target,could including:
  • ?Sales
  • ?GP
  • ?Stock :( promotion stock + POG over W13)
  • ?OI (exclude new line & promoter)
  • ?New Product Launch support
  • ?Marketing Event support
  • ?In-store demo / external roadshow arrangement
  • Follow up with the delivery of every piece of non-ATL related brand contents and trade materials
  • Communicate trade activities and support product training to BA team


In Store Promotion/ management

  • Improve branded store shopping experience
  • Plan and execute annual in store promotion plan, set up promotion calendar, and clear promotion guidelines by category
  • Prepare VM,DM, POP .etc for stores in different locations
  • Follow up and analyze business feedback and data from the market, continuously optimize promotion plans accordingly.


PR&Events

  • Cultivate PR communication strategy and leverage PR communication to enhance brand awareness and maximize positive exposure opportunities
  • PR/road show agencies management to drive optimal ROI
  • Crisis management.


Projects

  • Follow up projects accordingly
  • ?New media /communication opportunities


Requirements:

  • Over 3 years work experience in trade marketing field
  • Experience in PR agency is preferred
  • University graduate
  • Fluent in spoken and written English
  • Can work under pressure and independently
  • Good communication and negotiation skill
  • Team player
  • Strong Experience on Skin/Cosmetic Buying/Sales
  • Good collaboration with others

职能类别: 市场/营销/拓展专员

关键字: 市场营销专员 marketing 营销 零售

微信分享

联系方式

上班地址:肇嘉浜路789号均瑶国际大厦25楼

部门信息

所属部门:Marketing(市场部/公关部)

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