The Regional Marketing Manager is responsible for developing and implementing the regional marketing strategies to drive business growth and seller success. With a great balance in business acumen and marketing expertise, the regional marketing manager will be the owner of the local integrated marketing initiative design and execution together with the Amazon site leader and seller consultant team to penetrate the local seller community and cross-border e-commerce ecosystem at large, enhancing regional awareness and in turn demand generation of CN Global Selling in Shandong Province.

Key job responsibilities
His/her responsibilities include but not limited to:
• Execute central marketing strategy to region and formulate regional marketing strategy in line with division business priority to drive regional branding awareness and consideration
• Coordinate and customize offline/online branding campaigns through local top tradeshows and mega events to promote strategic segments
• Formulate industrial cluster development strategy aligned with business team to jointly expand penetrate scope and target seller approach to nurture star Sellers
• Build systematic and scientific city-level branding metrics and regional market insights/seller voice collection mechanism
• Build the Local Microphone Network and synergy mechanism together with regional government, associations, industrial clusters, incubation/industrial parks, earned media and ride on their offline and online seller touch points to promote Amazon Global Selling
• Create regional branding toolkit such as branding videos and marketing collaterals for all offline and online engagement; develop local seller stories in video or social format and pitch branding and seller stories on local media in partnership with the central branding and PR team to disseminate positive voice
• Together with the seller consultant team identify the high-growth seller segments, create clear-cut seller profile knowledge and value proposition. Develop tailored marketing programs for deeper penetration
• Build the Regional Alliance System with service providers/associations and develop the city-level seller community driving seller referral and seller-educate-seller engagement. Establish the city-level seller club together with local key sellers for effective seller communication
• Develop and deliver tailored seller educational content for each region
• Optimize existing Amazon office seller connection calendar with creative marketing initiatives to enhance seller stickiness