(Closing date: November 3, 2020)
Office of Admissions and Financial Aid
The appointee(s) will be responsible for boosting awareness among secondary school students of multiple pathways at university and beyond by (a) utilising the latest technologies/channels/platforms in a virtual environment; (b) devising digital strategies and online marketing initiatives (e.g. search engine optimisation, paid search, Google Ads, social media, etc.); (c) developing and producing audio-visual, multimedia, and cross-platform content materials; (d) tracking and evaluating the effectiveness of online initiatives; and (e) performing any other duties as assigned.
Applicants should have (i) a good Bachelor’s degree; (ii) a minimum of 2 years’ experience in digital marketing, communications, advertising, or related fields; (iii) experience in launching and managing online marketing or social media campaigns; and (iv) comprehensive knowledge of digital communications and online marketing trends, preferably with exposure beyond Hong Kong. Knowledge of local/global higher education sector or instructional design would be an advantage.
Appointment will be made on a 1-year contract.