Product Marketing Manager (Leading Insurance Firm)
CONNECTEDGROUP LTDHong kongUpdate time: April 2,2020
Job Description
Key responsibilities:
- To plan and implement strategic communications plans for new products for sales purpose;
- To conduct research and analysis on competitors, focus group and develop writing positioning and messaging in order to reach out to the right target group;
- To design and develop full set of marketing collaterals, i.e. brochures, illustration insert, launch pack and other supporting sales materials;
- To work closely with all stakeholders across the value chain to ensure successful implementation of product initiatives and strategies;
- To build engagement with sales team for insight from client's perspective
Key requirements:
- Degree holder in Marketing, Communications or Journalism is preferred
- At least 8 -10 years solid marketing experience, with at least 3 years in managerial level, preferably in finance/insurance industry
- Strong marketing sense, business acumen, excellent leadership and communication skills
- A team player who can work with the team as well as other internal stakeholders and external partners.
- Experience and knowledge of printing production
- Able to work under pressure and meet tight deadlines
- High proficiency in both Chinese and English
- Strong PC skills in Word, Chinese Word Processing, Excel, PowerPoint and web content management
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Jason Tsui on +852 3972 5634 or email at .
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