KEY TASKS:

• Product porfolio management: annual business unit and category strategic planning with strong market insight development.
• Plan and execute an annual BU marketing plan tailored to each customer category: industrial, wholesalers, retailers and end-users to achieve targets.
• Develop and implement effective pricing structure to maintain the overall category competitive advantage in the market;
• Develop effective communication program/tools to grow trial and loyalty program including one-to-one, online, technical seminars, PR and customer innovation day.
• Establish effective marketing intelligence system for development of business plan;
• Work closely with R&D and sales team to develop the roadmap of the business unit, lead the NPD launch with the compelling product launch plan, production planning coordination, pricing and seminar arrangement

Requirement:

• Education: Becholor or above perferably in marketing

• Experience: at least 5 years in product marketing/ product portfolio management.

• Have strong strategic mindset and proactively to initiate the Project management process.

• Strong communication skill to coordinate and communicate with R&D and sales team.

• Have strong knowledge in food related industrial ( both in B2B and B2C ), bakery related business is prefereable.

• Language: Fluent in English, both writing and speaking. Fluent in Madarine

• Soft skill: Good interpersonal skill and strong communication skill

上班地址：黄浦区局门路