Product Manager
AmgenBelgium - diegemUpdate time: December 1,2021
Job Description
Career Category
MarketingJob Description
Accountabilities to Business Unit Sr/Mgr Director (Affiliate)
•Maximises the brand potential at national level
•Executes Country Operating Plan
•Delivers branding campaign in line with international guidance
Responsibilities
•Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
•Develops and implements Country Brand Plan in full congruence with International Brand Plan
•Designs and executes promotional activities (detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
•Develops LRP with Business Planner
•Proposes national sales target and achieves agreement with Business Unit Leader and Sales/District Managers
•Partners with international PM
•Translates/implements international brand campaign locally
•Analyses market research and develops POA
•Coordinates competitive intelligence and drives competitive action plans
•Partners with the Medical Affairs Manager to optimise the brand performance (goals of clinical trials, KOL development, etc.)
•Agrees with other PM in Franchise Team on joint projects
•Recruits and manages external vendors
•Identifies business opportunities and develops business cases
Authority
•DOE sign-off in Brand Team at signature level
Outputs
•Brand DOE budget
•Country brand plans
•Sales support tools
•Promotional campaign
•Marketing events
•Product Forecast and LE
•Brand Performance
•Business presentations for Brand/Franchise/Country Reviews
Minimum Requirements
•Academic education or experience from similar positions
•Minimum 5 to 8 years of experience in industry
•1 to 3 years as a Pharmaceutical Sales Representative
•Minimum 2 years of experience as a Product Manager
•Fluency in English, both oral and written communications
•Financial and budgeting skills and experience
•Documented track record of product launch
•Computer skills (MS Office programs)
•Tenure at last two jobs for at least 2 years each
Preferred Requirements
•Minimum 2 years in a big pharmaceutical company
•Minimum 2 years of experience in a US pharmaceutical company
•Documented experience in Franchise area (e.g., Oncology, Nephrology, etc.)
•Documented success in gaining or maintaining market leadership position
Competencies
•Applies project management skills
•Applies advanced analytical skills
•Demonstrates strong industry knowledge and commercial attitude
•Examines and understands issues from multiple perspectives or points of view, readily sees inter-relationships and cause and effect relationships; takes a systematic approach to successfully resolving all issues
•Demonstrates networking capabilities
•Applies advanced communication and presentation skills
•Serves as a role model and resource to others in promoting open, honest and cooperative relationships throughout the organisation
•Displays strong organisational and time management skills; multi-tasks effectively; delivers on commitments in a timely manner
•Takes initiative and acts pro-actively, enthusiastically and creatively
•Demonstrates open-mindedness and helicopter view capabilities
•Communicates effectively at all levels both internally and externally, and (inter-) nationally
•Serves as a role model for Amgen Values
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