Responsibilities:

? Develop and present strategic proposals, independently conducting shopper research and insights analysis for client teams

? Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into actionable Shopper insight, which inspires creative and validates creative.

? Lead the creative briefing process to ensure barriers, benefits and creative challenge is in line with business objectives, strategic mandates and brand equities

? Facilitate Workshops and Shopper concept labs, internally and with clients and shoppers.

? Identify, source and manage third party and bespoke research for client projects when necessary.

? Manage multiple projects and timelines concurrently and effectively

? Work collaboratively with account management to lead strategy development and with Creative team to shape effective creative product.

? Curious, investigative and a quick learner. Seeking a person with agile mind in adapting creative thinking & visions into tangible strategies. Sharp, analytical person who thinks logically and sees through human insights. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas. AM background with good presentation skills and very proficient in presenting ideas and strategies.

? 4 years + required in Planning or Account Servicing field (at least 3 years in Planning). Most preferred candidate with experience in Shopper Marketing/ Retailer or FMCG trade marketing.

? Good in English (both reading and speaking) + ideally Mandarin/Cantonese

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