Key Responsibilities:
1) Establish and encourage adoption of a consistent collegiate image, including letterhead, envelopes, business cards, logos, spirit marks, etc.
2) Managing college souvenir and Coordinating stock products.
3) Designing college materials.
2. Public Relations
1) Developing a social media strategy and plan for implementation.
2) Developing monthly and annual calendar of digital marketing activities, implement report and optimize regularly based on analytics.
3) Managing college social media accounts and improve the overall performance on social media.
4) Maintaining and editing the functionality of the college website by working closely with the marketing and IT teams.
5) Providing content for the campus digital signage system.
6) Serve as college's photographer as needed and ensure college maintains an adequate supply of images and videos used in various materials, including the acquisition of stock photos and videos when necessary.
3. Event Support
1) Coordinate a positive public image of the College at all events. Including Graduation ceremony, education exhibition, various events for the College as requested.
2) Providing support for the organisation of major college events.
3) Online and Offline promotion for college events.
4. Press release
1) News writing with a focus on external engagement, academic development, student life and alumni achievement.
2) Copywriting to cover stories on academic strength, research development, relationships with key stakeholders, alumni success and student life in Shanghai and in the UK.
3) Media guidance and supervision(Network word of mouth marketing);
4) Document translation upon request.
5) Perform other related duties as assigned.
Professional / Tertiary Qualifications:
Bachelor’s degree in communication or related disciplines. Overseas study experience with excellent English languages skills is a plus.
Knowledge and Experience and others:
1. At least 1 year relevant experience in international media organisations; PR and marketing experience in joint ventures is preferred;
2. Strong focus on media and communication;
3. Outstanding English and Chinese language skills, especially within a multicultural context;
4. Full commitment to media system development;
5. Highly efficient and the ability to multi-task;
Good team player.
职能类别:公关/媒介助理市场助理
联系方式
上班地址:上海市复兴中路1195号
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