PR Manager 公关经理
上海外滩三号饮食文化有限公司ShanghaiUpdate time: August 28,2019
Job Description

Media Relations:

媒体关系:

Drive and initiate public relations programs for all outlets.

推动并启动所有餐厅的公共关系计划

Manage, develop and source contacts to build media database; work with team to ensure timely updates.

管理,开发和渠道联系以建立媒体数据库; 与团队合作以确保及时更新。

Source and recommend leading Chinese and English (national and local) publications in fashion / lifestyle, art and culture, home and design and food & wine (e.g. Shanghai Tattler, Elle, etc.) as target media.

挖掘并推荐时尚/生活方式,艺术和文化,家居和设计以及食品和葡萄酒方面国内外领先的中英文出版物为目标媒体(例如Shanghai Tattler,Elle等)

Build and strengthen relations with key national and local media (editor level and higher).

建立并加强与主要国家和地方媒体(编辑级别和更高级别)的关系。

Entertain media to secure endorsement of Three on the Bund.

款待媒体以确保对外滩三号的认可。

Generate ideas for creative ‘news’ angles and pitch to target media, prepare press release or feature once approved.

为创意“新闻”角度创建创意,并向目标媒体投放,准备新闻稿或功能一旦获得批准。

Coordinate, review and analyze weekly clipping reports (English / Chinese and online/print) – select top portals (news) and monitor for mentions as needed; and recommend follow-up and creative angles for Three on the Bund media relations.

协调,审查和分析每周剪报报告(英文/中文和在线/打印) - 选择***门户(新闻)并根据需要管理提及; 并为外滩三号媒体关系推荐后续和创意角度。

Overseas and local media reception.

海外和当地媒体接待。

Handle media enquires.

处理媒体询问。

Government Relations / Corporate Communications:

政府关系、合作沟通:

Recommend appropriate programs and charity organizations to improve government and community relations.

推荐适当的项目和慈善组织,以改善政府和社区关系。

Assist with preparing talking points for government; brief managers prior to meetings.

协助为政府准备谈话要点; 会议前汇报情况

Work with external liaison manager to build Government ‘roadmap’ and schedule meetings for senior management.

与外部联络经理合作,建立政府“路线图”并为高级管理层安排会议。

Source, attend and report on media and community functions.

挖掘,参加和报道媒体和社区功能

Manage and responsible for high quality of events, activities and materials for Three on the Bund, e.g. newsletters, focus groups, media functions, etc.

管理和负责外滩三号的高质量宴会,活动和素材,例如: 新闻通讯,焦点小组,媒体功能等

Ensure quality and relevance of all gift ideas for media and guests (e.g. events, etc.).

确保媒体和客人的所有礼品创意的质量和相关性(例如活动等)。

Draft, translate and edit Chinese language materials as relevant.

起草,翻译和编辑相关的中文材料。

Liaise with HR department and coordinate internal activities as needed.

与人力资源部门保持联系,并根据需要协调内部活动。

Responsible for key targets and success measurements for public relations department.

负责公共关系部门的关键目标和成功衡量。

Marketing Support:

市场支持:

Edit and approve Chinese copy for the Three on the Bund newsletter, suggest content and responsible for high quality of final product (Chinese language).

编辑和批准“外滩三号”新闻稿的中文版,提供内容并负责高质量的最终成品(中文)。

Recommend and initiate Chinese-relevant ideas for marketing programs and materials.

推荐并启动与营销计划和材料有关的中国相关想法。

Initiate ideas to improve or add relevant information for Website, newsletter, etc.

启动改进或添加网站,新闻稿等相关信息的想法。

职能类别:公关经理媒介经理

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联系方式

上班地址:广东路17号6楼人力资源部

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