公关经理PR Manager
全耀体育文化发展有限公司ShanghaiUpdate time: June 3,2019
Job Description
我们在搜寻一个优秀的公共关系经理,以培养一个强有力的行业关系网,通过开发执行有效的沟通和媒体关系项目来提升品牌意识度,进而创造一个 吸引大众眼球的企业形象。
工作职责:
- 开发市场营销计划,该计划包括但不限于战略,目标,预算以及策略Develop a marketing communications plan including strategy, goals, budget and tactics;
- 开发媒体关系战略,寻求出版物,电视节目以及在线媒体高级投放Develop media relations strategy, seeking high-level placements in print, broadcast and online media;
- 发起各项公共关系活动,尤其是有创意的新闻发布会Initiate all public relations activities, especially press conferences based on creative ways;
- 引导媒体团队来吸引传统媒体以及新媒体受众Direct social media team to engage audiences across traditional and new media;
- 利用已有的媒体关系并培养行业内新的媒体关系Leverage existing media relationships and cultivate new contacts within business and industry media;
- 处理媒体需求以及采访请求Manage media inquiries and interview requests;
- 为新闻发布会,署名文章以及主题演讲等起草内容Create content for press releases, byline articles and keynote presentations;
- 季度性的监督,分析以及沟通公共关系数据Monitor, analyze and communicate PR results on a quarterly basis;
- 周期性的评估与合作伙伴,赞助商以及广告商的合作机会Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.;
- 与思想领导者建立联系,以进一步培养行业意识度Build relationships with thought leaders to grow industry awareness;
- 及时敏锐的了解行业趋势对客户的影响,及时建议对沟通策略进行合理调整Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them;
任职要求:
- 公共关系方面5-8年相关经验,在一线以及二线城市的快速消费品公司公共关系经理的经验者优先Proven working experience in public relations required, preferably as PR Manager for 1st tier FMCG companies or 1st to 2nd tier PR agency;
- 具有在本地以及全国性的公共竞标项目中设计以及执行经验者优先Proven track record designing and executing successful public relations campaigns at both a local and national level;
- 与本地以及全国的行业媒体渠道具有较强的人脉Strong relationships with both local and national business and industry media outlets;
- 具有作为公司发言人的经验,熟练应付电视节目以及出版发行采访Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews;
- 具有优秀的写作和编辑能力Exceptional writing and editing skills;
- 熟知当下媒体趋势,社交 动态以及市场和公共关系的***操作模式Up-to-date with latest media trends, social dynamics and marketing/PR best practices;
- 具有优秀的项目管理经验以及运营技巧Strong project management and operation skills;
- 市场,广告,沟通以及相关领域学士学位者优先BA/MA degree in Marketing, Advertising, Communications or a related discipline;
职能类别: 公关经理
关键字: 公关 新闻发布会
微信分享
联系方式
上班地址:徐汇区
Get email alerts for the latest"公关经理PR Manager jobs in Shanghai"