Company

Our client is a French manufacturer of fine silver flatware and home accessories. Since 1830, our client has devoted its talent to creating, with elegance and know-how, exceptional pieces for the table, sophisticated jewelry, and stunning home accessories and furniture. Beyond the excellence in silversmithing that forged the illustrious house's reputation and success.

The position is open in Shanghai office, based in Changning district.

Responsibility

Objectives

Press Relations & Events

• PR: to build brand visibility and awareness locally, and target specific audiences (interior designers, young & trendy…)
• Events: to create awareness among specific customer targets, recruit VIPs, create ambassadors, entertain current VIPs and customers

Digital Marketing

• Social media China: to create engagement with customers, multiply the O2O effect, build social CRM, increase the attractiveness of the brand and test online sales
• Website, online presence: to increase our online visibility and attractiveness
• Digital support to Asia: to support APAC countries on their online strategy and e-commerce collaborations with department stores

Main Missions

Press Relations

• Media networking: keep and build relationships with main targeted media
• Copywriting: control and improve the translation of headquarters’ press releases, create stories around products, create seasonal press releases
• Media cooperation: seek opportunities of free advertising and visibility (on all media)
• Media events: organize events for media to introduce the company new collection, or present special themes and collaborations
• Media shootings and requests: arrange shootings and delivery of all material to medias, send pictures, products, prices, product descriptions, etc. with the help of the marketing intern
• Media push: Send seasonal news/press releases to media and partners in APAC, feed them regularly with content

Events

• Participate in the organization and implementation of events
• Assist on-site for smooth operations
• Types of events can be the following: VIPs in-store events, VVIPs dinners, afternoon tea, cocktail, media events; trade shows (hotels and restaurants equipment fairs, lifestyle and design fairs…)

Social Media & Web

• Create attractive contents for regular WeChat and Weibo posts (weekly posts and larger campaigns)
• Participate in the creation of the yearly social media topics’ calendar and bring new ideas
• Design creative content to attract more followers and bring an harmonized style for the brand online
• Work closely with digital agency for/if large social media campaigns
• Seek opportunities of co-branded online campaigns and look for online sales and ad opportunities
• Monitor Social CRM and WeChat users’ database and deliver monthly reports on social media KPIs
• Monitor other brands WeChat and digital communication and identify best practices
• Motivate and create process for Company staff to help increase the number of followers
• Manage WeChat and Weibo accounts and seek for co-branded opportunities
• Update regularly the website with new content, organize it and create links between the website, social media and online sales platforms
• Work closely with online and mobile sales platform to provide appropriate contents
• Keep the objective of recruiting followers and creating engagement
• Support to Asia Pacific in their online strategies and collaboration with department stores, work as an e-advisor to help to develop the brand online in all Asia
• Provide digital content to all partners in Asia, as well as to retail partners in China (shopping mall and department stores)

Requirement

• Minimum 1 year in similar position at previous company
• Excellent writing skills
• Good interpersonal skills, can interact easily and professionally with different persons (media, web/social media agency, partnered brands, and occasionally VIPs)
• Creative eye, good knowledge of Ps and/or Indesign
• Understanding of luxury and Western culture
• Mandarin native speaker
• Advanced in English
• (French is a plus)

Please send your resume to :sh-recruitment@ccifc.org

上班地址：黄浦区