1. Develop brand strategies and positioning to maximize long-term brand value

• Develop and lead execution of brand strategy, brand promise, creative services, and media powered by FET brand to product stories across customer touch points.

2. Consolidate business needs across BU to develop integrated communication strategy to enhance brand value and achieve business objective

• Develop go-to-market marketing strategy including positioning, target audience setting and communication plan
• Provide guidance on core messaging / position for internal / external customers
• Provide clear brief and closely work with / drive agencies and internal partners (PR, design, social media, media planning, digital marketing teams) to establish required support collaterals and ensure execution excellence

3. Brand annual budget planning and monthly budget management with timely ROI tracking and optimization