数字营销内容专员——社交媒体

如果你有战略思想，天生会讲故事并对数字/社交媒体充满热情，那么请联系我们。

申请人必须具备文案经验，以及为B2B客户（化工、塑料等相关领域）开发社交媒体内容的经验。

主要职责

1 为客户的社交媒体公众号（微信、微博、领英等）制定数字/社交媒体内容管理战略，策划相关方案，以及开发相关内容

2 为社交媒体开发高级理念和构思，以推动品牌对话和互动

3 运用所有渠道为客户打造统一的品牌故事，保持统一的品牌调性

4 创造有深度、有文化内涵、可共享的社交媒体内容

5 与国内KOL/社区影响者就活动和内容创建有过合作经验

6 由与代理机构团队合作，包括项目负责人和客户管理团队的经验

7 开发最高质量的书面内容

8 支持新业务开发，包括但不局限于提出proposal、参加竞标演讲以及建立自己的关系网络

9 积极助力EMG的发展

关键要求和技能

1 中文/普通话

2 至少2-4年的社交媒体经验

3 良好的中英文书面和口语沟通技能

4 热爱社交媒体

5 扎实的编辑和校对能力

6 通晓中国社交媒体渠道和机制（微信、微博、领英等），知道如何推动社交媒体对话和互动

7 网络社区管理经验

8 综合传播经验

9 了解中国B2B行业

10 有同时管理多个项目的能力

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Digital Content Specialist – Social Media

Get in touch if you have a strategic mind, are a natural storyteller, have a flair for the written word for B2B business and passionate about digital/social media.

The successful applicant must have copywriting experience and experience in developing social media content for B2B (chemical, plastic and related) clients.

Key responsibilities

1 Develop digital/social content management strategy, planning and content for clients' social media accounts e.g. WeChat and Weibo or others

2 Develop high-level conception and ideation for social media program that generate conversation and brand engagement

3 Own the brand story for our clients across all channels, maintain a consistent voice

4 Create social content that is insightful, culturally relevant and sharable

5 Have experience working with China's KOL / influencer community on campaigns and content creation

6 Work with agency team members including project leaders and account teams

7 Develop written materials of the highest quality

8 Support in NBD including but not limited to developing proposals, attending pitch presentations and developing your own network

9 Proactively contribute to the development of the agency

Key requirements and skills

1 Native Chinese / Mandarin speaker

2 At least 2- 4 years' experience gained in social media

3 Excellent communication skills, written and verbal, in both Chinese and English

4 Passion for social media

5 Solid editing and proofreading capabilities

6 Solid understanding of social media channels and mechanisms in China (WeChat, Weibo, Linkedin, etc) and how to drive conversation and engagement across social media

7 Experience in online community management

8 Experience with integrated communications

9 Knowledge of the B2B sector in China

10 Ability to manage multiple projects

上班地址：中江路388弄5号新城控股B座1703室