Position Title: Public Affairs Manager
Major Tasks and Activities:
? Develop and execute media communication strategies to reinforce the premium image and increase public awareness of the project in the society/community;
? Responsible for establishing and maintaining good working relationships with mainstream print and online media to generate regular media exposure;
? Responsible for preparing press release, arranging media interviews with GM and media gathering;
? Work closely with Senior Management and PAD department of stakeholders for crisis and issue management, including gathering facts, drafting holding statement and formulating media strategies with PAD department of stakeholders;
? Responsible for media handling in campaigns in collaboration with a third party when it is a government body or NGO with a need to media exposure;
? Direct and implement PR part of campaign/events relating to the project, including press kit preparation, media invitation, media arrangement onsite and media coverage follow-up;
? Provide support to marketing team for tactic marketing-driven events on media plan, LTT preparation or review, media enquiry in relation to corporate message and onsite support in media handling;
? Coordinate with marketing team to deal with consumer-oriented media as well as social media when corporate messages need to be delivered or sensitive issues to be handled;
? Responsible for press monitoring and daily clipping for the project;
? Work with PAD department of stakeholders to plan and execute CSR programmes for the project.
? Assist with project trademark-related issue;
? Provide timely updates on PR-related arrangement and programmes with project GM and PAD department of stakeholders;
? Liaise with clipping house & PR agencies, contractors and strategic business partners to achieve set objectives and ensure high quality executions at all time.
Skills, Qualifications and Experience Requirements:
? A degree in Public Relations or business related discipline;
? Minimum 3-5 years’ experience in similar role, preferably in, retail or property related;
? Excellent communication, organisational and interpersonal skills;
? Excellent organisational and time management skills with the ability to multi-task;
? Ability to cope with pressure;
? Creativity, imagination and the ability to use initiative;
? Good teamwork, analytical and problem-solving skills;
? Business awareness and a good knowledge of public relations.
职能类别:市场/营销/拓展总监公关总监
联系方式
上班地址:下东大街
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