A consumer products group is looking for a high caliber to drive, launch and develop China Cross Border e-commerce business for selective brands in their Regional hub in Hong Kong.

Report to the regional brand leader, this role will be responsible for the following,

• Partner closely with Regional and Global Brands and Online teams to identify opportunities and initiatives to grow the Online business
• Manage Cross Border P&L, budget and positioning and build brands' awareness and reputation through various platforms in China accordingly
• Set strategies and priorities and ensure robust execution for each brands
• Lead and motivate the team to drive sales, profits, productivity and other metrics for the success of the Cross Border business
• Influence the right parties and leverage resources available in order to achieve the business goals in a matrix environment
• Partners with different Brands and key partners/portals (cross border platforms, TB, digital agencies, etc) develop seamless consumer experience through identifying new opportunities and developing detailed communication and implementation plans
• Review project proposals to determine goals, time frame, and investment and resource requirements
• Direct and coordinate activities of resources to identify and schedule individual project deliverables, milestones, and required tasks ensure progresses on schedule and within budget
• Explore distribution opportunities, develop and implement creative business ideas that are within the Brand's philosophy and guidelines
• Develop Cross Border brands' marketing calendar, media and communication plans for maximum effectiveness with Brand teams
• Create product selection, reviews assortment offerings and recommends pricing plan as appropriate
• Maintain a healthy saleable and promotional inventory level

Successful caliber shall possess,

• Bachelor's degree in business or the equivalent or similar discipline
• 10-15 years of eCommerce and online marketing experience within the consumers product and beauty industries, ideally with a mix of digital agency experience
• At least 5 years of regional Asia Pacific experience within an international and matrix environment
• Solid cross border experience and deep understanding in Chinese online platforms such as Tmall, Weibo, WeChat, little red book, etc.
• Excellent interpersonal, influential and multi-stakeholders management skills with strong adaptability into a dynamic environment
• Ability to perform under tight deadlines and resources
• Fluency in English and Chinese is required
• Frequent traveling, especially to China, will be expected

Interested individuals can click 立即申請 and send updated resume (in WORD format) to Kimmie Chan for further information.

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