Marketing Creativity
YinoLink (Hangzhou) Science and Technology Co.,LtdHangzhouUpdate time: April 6,2022
Job Description
Job Responsibilities：
1、According to the overall marketing plan and brand positioning of the client project, brainstorm the marketing creative content in the marketing plan to form a plan and obtain customer approval. The marketing creative plan includes but is not limited to the creative material for daily promotion and the creative marketing of key nodes.
2、Responsible for connecting with internal and external personnel to ensure the implementation of daily and key node marketing creative plans, including plan discussion, resource coordination, project communication, demo draft, video script design, etc.
3、Cooperate with advertising, social media, media and other teams to jointly develop, maintain and optimize the brand marketing creative library. The creative library includes various forms of copywriting, pictures and videos.
4、According to the marketing creative plan, responsible for the expansion, docking and maintenance of Internet celebrity resources.
job requirements：
1、Overseas local international talents, European and American nationalities are preferred, and can communicate in Chinese.
2、Bachelor degree or above, more than 1 year of work experience in brand creativity, video creativity or full case related work; from advertising, marketing, news, public relations and other majors or self-media operation and creation experience is preferred;
3、Software ability: Familiar with common design software such as sketch, photoshop or illustrator, it is better to use motion effects (AE, etc.) or modeling software (C4D).
4、Big brain hole, many ideas; can continuously and stably output ideas, complete a complete planning plan, follow up the execution of ideas, and control the quality of execution;
5、Familiar with the operation of social media, highly sensitive to online topics, creative ability combined with current hot topics; able to quickly respond to and plan relevant communication marketing events and implement them
6、Have good writing skills and copywriting skills, familiar with the copywriting characteristics of various creative materials; be able to create content according to different media channels to improve the customization of marketing content
1、According to the overall marketing plan and brand positioning of the client project, brainstorm the marketing creative content in the marketing plan to form a plan and obtain customer approval. The marketing creative plan includes but is not limited to the creative material for daily promotion and the creative marketing of key nodes.
2、Responsible for connecting with internal and external personnel to ensure the implementation of daily and key node marketing creative plans, including plan discussion, resource coordination, project communication, demo draft, video script design, etc.
3、Cooperate with advertising, social media, media and other teams to jointly develop, maintain and optimize the brand marketing creative library. The creative library includes various forms of copywriting, pictures and videos.
4、According to the marketing creative plan, responsible for the expansion, docking and maintenance of Internet celebrity resources.
job requirements：
1、Overseas local international talents, European and American nationalities are preferred, and can communicate in Chinese.
2、Bachelor degree or above, more than 1 year of work experience in brand creativity, video creativity or full case related work; from advertising, marketing, news, public relations and other majors or self-media operation and creation experience is preferred;
3、Software ability: Familiar with common design software such as sketch, photoshop or illustrator, it is better to use motion effects (AE, etc.) or modeling software (C4D).
4、Big brain hole, many ideas; can continuously and stably output ideas, complete a complete planning plan, follow up the execution of ideas, and control the quality of execution;
5、Familiar with the operation of social media, highly sensitive to online topics, creative ability combined with current hot topics; able to quickly respond to and plan relevant communication marketing events and implement them
6、Have good writing skills and copywriting skills, familiar with the copywriting characteristics of various creative materials; be able to create content according to different media channels to improve the customization of marketing content
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