What will you do?
1.Brand Management and Communication
? Manage company-level brand guidelines and localize brand messaging to ensure it is communicated consistently with internal and external stakeholders;
2.Digital and Marketing Infrastructure Management
? Work with global marketing and local stakeholders to manage the contents on our corporate website including products, events, news releases, and other appealing contents, act as a web-master to ensure content accuracy, UI/UX and leads conversion journey optimization;
? Onboard and manage the digital marketing agencies including SEO/SEM, new media operation, paid advertising channels to support line of business marketing campaigns; Monitor & review agency
? Work with line of business product marketing to ensure that all content marketing campaigns using social & digital channels are on track and in support of our targeting markets.
? Synergize offline and online marketing campaigns to maximize demand generation opportunities;
3. Event and Operation Management
? Offline event planning and execution with the support of event marketing specialist;
? Develop and manage offline event related resources such as speaker, event invitation agencies, marketing partners etc.;
? Design and production of line of business sales tools and customer souvenirs for sales enablement;
We Really Want You To Join Our Team If You Have
? University degree or above;
? 5-7 years plus marketing function experience covers brand communication, digital marketing and event management;
? Experience and ability to lead a small team independently;
? Excellent interpersonal communication skills and cross-team project management experience; ? Understanding of SEO, PPC, and social media follower growth and engagement tactics;
? Experience in managing multiple agencies; ? Fluent in English speaking and writing, proficient in MS office software;
? Knowledge of marketing automation, pipeline management and CRM is a strong plus.
What we can offer
? Exposure to both online and offline marketing channels
? Generous annual leaves with flexible working hours
? Supplementary medical insurance for you (and your kids)
? Eligible for annual free health check and exiting team building activities
? Customized-designed onboarding plan to help you adapt to new role quickly
? Open and transparent working environment
职能类别: 市场/营销/拓展主管 市场通路经理/主管
关键字: Marketing Operation Digital B2B Event SEO SEM 市场 活动策划 媒体
联系方式
上班地址:上海市黄浦区福州路318号浦汇大厦19楼
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