职责描述:
Plan and execute online eMarketing campaigns. Distribute PR articles on 3rd party platforms for online media exposure and brand awareness. Develop various types of sales tools to support effective marketing campaigns and sales activities. Organize and offer onsite support of events like trade shows, seminars, conference, sales/distributor meetings. Involve in administrative routines to support sales and marketing activities.
计划并执行在线市场活动,借助第三方平台发布新闻稿以增加在线曝光率和提升品牌知名度。开发不同类型的销售工具来支持有效的市场和销售活动。会议组织和现场支持,如展览会、客户研讨会、专业会议、销售大会、代理商会议等。销售和市场的支持性工作。
ESSENTIAL FUNCTIONS:
? eMarketing: Plans and executes local online campaigns in line with business strategy/focus。 Collaborates with headquarter Campaign team to launch global email campaigns timely and effectively, including translation proof-reading, landing page modification/verification, emailer text, etc. Works with SEA service provider on keyword and display ads campaigns. Works with headquarter Web Management team on website content management (add/change/update).
? Press Release: Works with contracted PR agency and relevant 3rd party vertical sites to timely distribute our PR articles to enhance brand image and awareness of Gardner Denver as well as sub-brands Nash, Garo, Hoffman & Lamson, Emco Wheaton. Prepares and edits WeChat posts to periodically communicate with followers on company/product/service updates, as well follower management.
? Sales Tool Development: Coordinates with related functions on assets development of brochure, case study, white paper, video, infographic, etc. and works with in-house team or outsourced agencies on editing, layout and output (printing, etc.). Develops other sales tools like giveaways, new-year calendars and other kinds as per business requests.
? Events Organization/Support: Organizes and offers onsite support of trade shows, seminars, conference, etc. to ensure company’s presence in a professional way in events addressed to highly relevant markets and key accounts. Supports at sales and distributors meetings including onsite reception, certificates/awards preparation, venue decoration, etc.
? Sales Support: Edits annual price book. Maintains BOM in SAP including new creation, update and change. Maintains and updates online shop information of materials, prices, payment terms, delivery, etc. Renews and subscribes membership of association/industry society.
? Other responsibilities as assigned or required.
QUALIFICATIONS:
Experience Required:
2+ years of experience in marketing practice, multinational companies preferred.
两年以上市场实践经验,有跨国公司工作经验者优先考虑
Education/Training Required:
Bachelor’s degree (or international equivalent) in Industrial Design, Business Administration or General Marketing. Bi-lingual (English & Mandarin Chinese) speaking and writing at least level 6 English.
本科学历,工业设计、工商管理或市场营销类专业尤佳
英语六级以上,听说读写熟练
职能类别:市场企划专员
联系方式
上班地址:虹桥商务区申虹路663号虹桥协信中心3号楼
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