Company

PVP is leading exhibition in the field of textile, yarns, prints, accessories and leather held twice a year in Paris. The show welcomes almost 2,000 qualitative international exhibitors and 50,000 visitors from all over the world.

Our client company, acting as the exclusive representative office of Premiere Vision Paris in China is hiring a Marketing Manager to improve PVP market position and achieve the visitors’ growth in the China Market. More specifically, he/she will be in charge of managing relationships with the existing visitors, medias, industrial associations and recruiting new ones to continue grow PVP business in the future.

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Responsibility

He/she shall build relationships with key clients and assist them if necessary in all aspects of visiting the exhibition.

He/she shall maintain an extensive knowledge of the current market conditions and fashion industry in order to identify key clients and present PVP to prospects.

He/she shall be capable of representing PVP in a good way through attending the fashion week, industrial seminars and visiting key clients, media and associations.

He/she should also be very analytical and data-driven to help HQ understand China markets through regular marketing reports, CRM system data analysis.

He/she will be working with the Commercial Developing Manager and the Team. Local travelling as well as 2 trips a year to Paris are required.

He/she will be in charge of the marketing development in mainland China, Hongkong and Taiwan

He/she will develop the Annual marketing plan and budget to increase the visitors in the way of qualitative and quantitate

Communication:

Developing the seasonal communication plan

Executing the media communication plan through advertising and PR in all media channels

Maintenance the WeChat and updating the content on a timely basis

Developing Marketing tools as brochure/presentation/ Emailing/Telemarketing

Public Relationship Management:

Function as the key contact person and spokesperson of Association and Exhibitions

Attend industry functions, such as fashion week, exhibitions, association events and conferences for potential qualified visitor

Building and Maintaining the relationship with Media, Industrial Associations, Government Officials, Institutions, Key Industrial Players

CRM:

CRM System application, visitor’s data analysis and updating

Assisting for registration, visa application, group visitor badge purchasing

Analytical data reports before and after the show

Reporting：

Quarterly Report on Fashion/Textile trends and macroeconomic environment

Submit progress weekly reports to the Head Office and the senior level management on a weekly basis

Requirement

Education:

BA or above. An equivalent professional qualification on Marketing, Fashion or Communication is essential.

Experience required:

3-5 years textile or fashion industry relevant experience, ideally with exposure to and industrial exhibition.

Strong, in-depth and a thorough knowledge of the China textile market and fashion market.

Good knowledge of the fashion & textile Media in all channels (exhibition, Industrial Event, Industrial Media)

Skills and Qualifications required:

Fluent English speaking and writing is a must. French would be preferable.

Outstanding interpersonal and communication skills with the ability to communicate efficiently internally and externally.

Research & prospecting Skills for Identification of Market Trends

Public speaking ability to present the exhibition to industrial players.

Presentable and professionalism to maintain the high-end Image of PVP.

A good team player with a collaborative approach and be comfortable with a small-scale company culture.

Ability to collect and analyze data.

Please send your resume to:

sh-recruitment@ccifc.org

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