Marketing Department

Marketing Manager (MKD) (Job ID: 2495)

Responsibilities

• To develop strategic plans for online/offline marketing programmes to meet with marketing and business objectives
• To manage and execute marketing campaigns including online, mobile, social media and traditional media
• To analyse and formulate measurement reports for tracking and evaluation of effectiveness
• To manage marketing budget and maximize cost efficiency
• To liaise with external parties including advertising & digital agencies, media agency, social media agency, printer, etc
• To take up ad hoc assignments when required

Requirement

• University graduate in Marketing, Communication, Business Studies or related discipline
• 8-10 years’ experience in marketing.  Agency background and banking experience are definite advantages
• Solid experience and effective skills in managing interactive/digital marketing/social media campaigns are MUST
• Able to work independently and under pressure to meet tight deadlines
• Strong marketing sense, highly creative and innovative
• Excellent presentation skills including ability to express ideas, interact and communicate effectively with others
• Proficiency in both spoken and written English and Chinese 

Please apply online via the BEA Careers website at https://careers.hkbea.com/psp/hcmprd/EMPLOYEE/HRMS/c/HRS_HRAM.HRS_APP_SCHJOB.GBL?Page=HRS_APP_JBPST&Action=UFOCUS=Applicant&SiteId=1&JobOpeningId=2495&PostingSeq=1 or by clicking the "Apply Now" button below. Kindly note that if you are a new user, you have to first create your User Profile before you can apply.

Personal data provided by job applicants will be used for recruitment purposes only and will be treated in accordance with the Bank's Personal Data Policy, which is available upon request. Applicants who are not invited for interviews within six weeks may consider their applications unsuccessful and the personal data collected will be destroyed after six months.